From Bank Executive to Comedy Success: Stefan Dyer's High Performance Journey

In this inspiring episode of The Nathan Newberry Show, comedian and entrepreneur Stefan Dyer shares his remarkable transition from banking executive to successful stand-up comedian. Discover the mindset shifts, habits, and strategic planning that helped him build a thriving career in comedy while maintaining balance in family life.

Introduction

What does it really take to leave a secure six-figure job and pursue your passion? For Stefan Dyer, it meant strategic planning, unwavering discipline, and redefining what high performance truly means. In this revealing conversation, Stefan shares how he transformed from one of the youngest senior managers at Scotiabank to a thriving bilingual comedian with over 150,000 social media followers, multiple comedy specials, and an international touring schedule.

Stefan's definition of high performance cuts to the heart of what many entrepreneurs struggle with: "I always go back to Tony Robbins' quote: I used to achieve to be happy. Now I happily achieve." His journey offers valuable insights for anyone considering a major career pivot or seeking to perform at a higher level while maintaining personal fulfillment.

The Strategic Leap: Planning for Success in an Uncertain Field

Stefan's transition from banking to comedy wasn't a reckless leap—it was a calculated move backed by thorough preparation. Before quitting his six-figure job in April 2017, Stefan created a comprehensive safety net that included:

• Saving $44,000 to provide a one-year runway if comedy didn't work out
• Securing his Canadian citizenship to ensure he wouldn't face immigration issues
• Developing secondary income streams through public speaking and comedy workshops
• Testing the waters by performing stand-up for three years while still employed
• Getting full buy-in from his girlfriend (now wife) about the career change

"I realized that failure was not a lack of success," Stefan explains. "I really thought that failure would be not trying. And if I had to come back to the bank, I would still be a better person, entrepreneur, professional, and everything because I'd done it in the real world."

This mindset shift was crucial—redefining failure not as a lack of success but as a lack of attempt. By preparing thoroughly, Stefan transformed what might seem like a risky decision into a calculated opportunity for growth.

Despite his preparation, the transition wasn't immediately profitable. "It took me five years to make more money than I used to make at the bank," Stefan admits. "For the first couple of years, I was making like maybe $800 a month."

These early struggles highlight an important reality often glossed over in entrepreneurial success stories—the "overnight success" usually follows years of consistent effort with minimal financial reward. Stefan's persistence through this challenging period laid the foundation for his current success.

High Performance Habits: The Non-Negotiables Behind Success

Stefan's success didn't come from talent alone but from implementing specific habits that optimize both mental clarity and physical wellbeing. He credits these non-negotiable practices with helping him outperform others who may have had more natural talent or experience:

Daily Disciplines

Stefan maintains a strict regimen that includes:

• Reading books on personal development and studying successful people across various fields
• Daily exercise for both physical health and mental clarity ("The best ideas for my videos and my standup come when I'm exercising")
• Journaling to process thoughts and track progress
• Meditation to maintain focus and clarity
• Reviewing performance videos to continuously improve
• Networking strategically with other high performers

Elimination Strategy

Equally important to what Stefan does is what he deliberately avoids:

• Quit drinking alcohol (both he and his wife stopped a year ago)
• Doesn't eat junk food
• Never smoked or used drugs
• Avoids excessive partying that might drain energy
• Limits activities that don't directly contribute to his core focuses

"I don't really party. I don't drink. I don't eat junk food. I've never smoked. I've never done any drugs. Everything I do is either comedy or business, family and fitness. Everything I do is a function of that," Stefan explains.

This disciplined approach has allowed Stefan to channel his energy specifically into his priorities: comedy, business, family, and fitness. By eliminating distractions and energy drains, he maintains the focus needed to excel in his chosen areas.

Strategic Time Management for Creative Entrepreneurs

As his career has evolved, Stefan has developed a sophisticated approach to time management that protects his creative energy while ensuring he meets both business needs and family responsibilities:

Time Blocking for Maximum Productivity

Stefan's calendar strategy includes:

• Morning Creative Block: No meetings before 1pm, reserving mornings exclusively for creative work, reading, fitness, and high-output tasks
• Limited Meeting Days: Only taking calls and meetings on Tuesdays and Wednesdays between 1-4pm
• Admin Time: Scheduling administrative tasks for afternoons when mental sharpness naturally dips
• Family Time: After 5pm is dedicated exclusively to family, unless teaching commitments require otherwise

This structured approach ensures Stefan maintains the mental energy needed for creative work while still being available for necessary business development.

Work and Family Integration

Rather than pursuing "work-life balance," Stefan focuses on "work-life integration," acknowledging that some weeks require more intense work focus while others allow more family time.

"Sometimes I try to not feel guilty where it's like, dude, this week I have to go hard. But next week I'll go hard at family. And it's not always perfect, but it's okay," Stefan shares. "As long as you're striving and having quality time and being there and having a good time and being a good example."

With a four-year-old son, Stefan makes deliberate choices to be fully present during family time, taking days off for activities like water park visits and sometimes removing his son from school for quality experiences together.

Social Media Strategy: The Breakthrough After Years of Grinding

While Stefan's comedy career steadily developed through live performances and corporate workshops, his social media presence experienced a dramatic acceleration only recently:

• Grew from 15,000 Instagram followers two years ago to 150,000 today
• Added 70,000 TikTok followers in the past year
• Gained approximately 100,000 followers in just seven months after years of minimal growth

This exponential growth didn't happen by accident. After experimenting with ineffective tactics (like automated follow/unfollow strategies that left him feeling "like an impostor"), Stefan invested time in studying content creation fundamentals:

"I've worked so hard to get where I'm at right now. I've studied the hooks. I've studied thumbnails. I've studied videos. I've studied format. I'm editing. I've done it all, man, and I keep improving."

This social media breakthrough has directly impacted his live performance opportunities: "I didn't perform outside of Toronto and Montreal in Canada until February, because now I have the following to be able to sell out everywhere."

The lesson is clear—overnight social media success rarely happens overnight. Stefan's breakthrough came after years of studying the craft, creating content consistently, and refining his approach.

Conclusion: The Path to High Performance Is Simple But Not Easy

Stefan's journey from banking executive to successful comedian illustrates that high performance isn't about complex strategies or secret formulas—it's about consistent application of fundamental principles.

"Success doesn't have to be always as complicated as we think about it," notes host Nathan Newberry. "It's just being disciplined with the things that we know we need to do."

Stefan's advice for aspiring high performers reflects this simplicity:

1. Invest in personal growth through books, courses, and physical training
2. Protect your energy by eliminating habits that drain you
3. Plan strategically before making major life changes
4. Trust the process, understanding that success may take years
5. Focus on becoming your best self rather than chasing connections or opportunities

As Stefan aptly summarizes: "Just work on yourself, personal growth, read books, do exercise, the basics... and the answers will come to you."

For those considering their own leap from security to passion, Stefan offers this balanced perspective: "If some people are considering quitting their job, it's not always the right answer. Try to make some money before you quit your job... On the other hand, I heard once that you either jump or you get pushed. So if you decide to jump, who cares? You're gonna figure it out anyways."