From Hollywood to High Performance: How Kaylee Hamilton Built a Purpose-Driven PR Agency

In this enlightening episode of The Nathan Newberry Show, PR expert Kaylee Hamilton shares her remarkable journey from a shy Colorado girl obsessed with Hollywood to the founder of a successful PR agency helping purpose-driven entrepreneurs gain media exposure. Her story reveals powerful insights about personal transformation, intentional vision-setting, and high-performance principles that anyone can apply to their life and business.

Introduction

The path to success is rarely linear, especially when your dreams seem impossibly out of reach. For Kaylee Hamilton, founder of Uplevel Agency, the journey from a shy, insecure girl in Colorado to a confident PR professional helping purpose-driven entrepreneurs get featured in major media outlets like Forbes and Business Insider demonstrates the power of clarity, intentionality, and embracing personal transformation.

"That's such a good question," Kaylee reflects when asked about her success principles. "I think it was really dropping in and getting really clear on who I wanted to become because everything else is just an offshoot of that." This clarity-first approach has guided her through remarkable career transitions, personal growth challenges, and ultimately to building a business that aligns with her deepest values.

In this article, we'll explore Kaylee's journey and extract the key high-performance principles that have fueled her success.

From Shy Girl to Hollywood Insider: Embracing the Journey

Growing up in Colorado, Kaylee was fascinated by celebrities and the entertainment industry, despite being "super shy in school, really reserved, really just like timid, insecure." This fascination wasn't about wanting to be famous herself but rather about understanding the humans behind the celebrity facade.

"I was fascinated with them because they were the opposite of how I viewed myself," Kaylee explains. "They were on the biggest world platform, in front of as many people as you could imagine, and I just could not get through my head and fathom what it would be like to be a celebrity."

This curiosity became the driving force behind her career path:

• She grew up watching Entertainment Tonight with her mom and reading celebrity magazines
• She moved to California after high school to pursue journalism
• She landed her dream internship at Entertainment Tonight, the very show she grew up watching

The transition from fan to insider wasn't just about professional advancement—it required a profound personal transformation. Kaylee had to push herself far beyond her comfort zone, particularly when given the opportunity to interview celebrities on red carpets.

"I was like, okay, I want to do that, even though deep down I'm so terrified," she recalls. "All I know of my identity is the really shy, insecure girl, but there's this other part of me that is just calling... I want so badly to hold that microphone and interview celebrities."

Rather than waiting until she felt confident, Kaylee pushed herself into situations that built confidence through action. "It was so scary, I blacked out, I don't even remember what I said," she says about her first celebrity interview. "But I survived... and after you do that a handful of times, you realize, okay, I'm safe, I survived, and I can do this."

This pattern of stretching beyond comfort zones would become a recurring theme in her success journey.

The Burnout Breakthrough: Finding Sustainable High Performance

Kaylee's early career success came at a cost. Like many ambitious young professionals, she embraced a hustle-first mentality that eventually led to burnout.

"Throughout my 20s, I don't think I truly did it in a sustainable way because I did hit burnout multiple times," Kaylee admits. "I didn't have the self-development tools to do it in a flowy, sustainable way."

Her approach was characterized by:

• A willingness to work harder than anyone else
• Saying yes to everything without boundaries
• Operating from a place of scarcity and low confidence
• Pushing through exhaustion rather than addressing root causes

"I was like, okay, if I'm the hardest worker, then I'll get what I want, and that was my whole mentality," she explains. "Yes, it did lead me to working my way up, but it also led me to burnout."

The turning point came during the pandemic in 2020, when multiple life changes converged: her work in Hollywood shut down, she went through a breakup, and she approached her 30th birthday. This period of forced pause became the catalyst for profound reassessment.

"I finally had time to get quiet and decide what was next and what I truly wanted and what my purpose was," Kaylee shares.

This led her to discover sustainable high-performance principles through:

• Immersing herself in self-development content
• Discovering meditation and mindfulness practices
• Learning about neuroscience and thought patterns from figures like Dr. Joe Dispenza
• Creating intentional lifestyle changes, including stopping alcohol consumption
• Establishing non-negotiable daily habits like morning workouts

While acknowledging the value of her early hustle phase, Kaylee now emphasizes balance: "There's a season for hustle, there's a season for flow, and if you zoom out, yes, it can be balanced, but if you zoom in, it doesn't always feel balanced, and that's okay."

Intentional Identity Creation: Becoming Who You Want to Attract

Perhaps the most powerful insight from Kaylee's journey is her approach to intentional identity creation—the practice of clearly defining who you want to become and then embodying those qualities.

This approach transformed both her personal and professional life. When creating her PR agency, she focused on working with purpose-driven entrepreneurs who shared her values. And when seeking a partner, she applied the same intentional clarity.

"Dr. Joe Dispenza helped me realize—write down everything that you want in a dream partner, look at the list, now become that person yourself," Kaylee explains. "Would this dream man want to date everything that I am right now, currently? There's probably some things that I could upgrade and fix."

This process involved:

1. Getting extremely clear on desired outcomes: Writing detailed lists of qualities and characteristics
2. Self-assessment with radical honesty: Evaluating where you currently fall short of being the person who would attract what you want
3. Finding "expanders": Identifying people who have achieved what you desire to expand your sense of what's possible
4. Taking consistent, aligned action: Making daily choices that reflect the identity of the person you're becoming

The results were remarkable. After creating her detailed partner list, Kaylee met her now-fiancé, who had independently created a similar list of qualities he was seeking. "Both of our lists very much matched who each other were," she notes, "meanwhile, he had been doing work on himself leading up to meeting me."

High-Performance Principles for Purposeful Success

When asked about the principles that drive her high performance, Kaylee emphasizes simplification over complication.

"Rather than adding things into your routine," she advises, "what I realize is really helpful for me is taking things away."

She references the book "10x is Easier Than 2x" by Dan Sullivan and Dr. Benjamin Hardy, which advocates focusing intensely on the top 20% of activities that move the needle while eliminating the 80% that don't contribute significantly to your goals.

Kaylee's high-performance approach includes:

• Radical elimination: Removing unnecessary decisions and distractions rather than constantly adding new habits
• Decision simplification: Making one-time decisions (like eliminating alcohol or sugar) rather than constantly debating choices
• Routine consistency: Working out at the same time every day with the same app and equipment
• Intermittent fasting: Limiting eating to specific time windows to eliminate constant food decisions
• Clear vision maintenance: Regularly reconnecting with the vision of who she wants to become

"Your mind will kind of try to fight with you because your mind wants novelty," Kaylee explains. "That's why they say 10x is easier than 2x, because 2x is just doing the work times two. 10x is in a whole another realm of just doing that top 20%."

Conclusion: Becoming the Architect of Your Future Self

Kaylee Hamilton's journey from shy observer to confident PR agency owner demonstrates that transformation is possible when we get clear about who we want to become and take consistent action toward embodying that identity.

Her final advice resonates with both aspiring and established entrepreneurs:

"If they can do it, I can do it, there's no reason," she emphasizes. "Nobody knows what they're doing—everyone's just figuring it out."

She encourages us to remember our inherent value and capabilities: "I think it's just really important to have that self-worth... I really repeat those affirmations in my head because you never want to lean into those negative voices that tell you the opposite."

Perhaps most importantly, Kaylee reminds us that our deepest yearnings contain the seeds of our purpose: "Whatever you feel called to, there's a reason for that... and that reason is because you were meant for that."

By embracing this wisdom—getting clear on our vision, focusing on what truly matters, and consistently embodying our desired identity—we can all create more purposeful success in our lives and businesses.