Why High Performers Self-Sabotage (And How to Stop) | The Nathan Newberry Show 063
Jan 28, 2025
The Hero's Journey: Transforming Addiction Into High Performance Through Spiritual Practice
Introduction
The journey from addiction to high performance is one that many individuals—including some of the most successful entrepreneurs, athletes, and celebrities—navigate in silence. In this powerful conversation with addiction recovery coach Adam Jablin, founder of The Hero Project, we explore how addiction isn't limited to substances but extends to work, achievement, and even success itself.
Adam shares his personal transformation from alcoholism and addiction to becoming a sought-after coach who guides high-performing individuals through their own hero's journey. His unique approach combines 12-step principles, spiritual practices, and accountability systems to help clients not only overcome destructive patterns but transform their lives entirely.
Whether you're struggling with substance abuse, workaholism, or simply seeking greater balance between achievement and fulfillment, Adam's insights offer a roadmap for sustainable high performance that doesn't sacrifice health, relationships, or spiritual well-being along the way.
The High Performer's Paradox: Achievement vs. Addiction
The Common Thread in High Achievers
Adam defines high performance not as a perfect daily scorecard but as consistent commitment to essential practices:
"High performance is going to look different every day but it's repetition... as long as you get your essentials in, as you build one day at a time, one week at a time, one month at a time, these skills and these commitments compound over time."
This perspective challenges the all-or-nothing thinking that plagues many driven individuals. Rather than viewing performance as a binary state—either crushing it or failing completely—Adam encourages embracing the compound effect of consistent, imperfect action.
What's particularly striking is how high performers often develop unhealthy dependencies precisely because of their drive for excellence. As Adam shares from his own experience:
"I remember there was a day where they were passing the alcohol... and I drank it and it fixed something inside of me I did not know was broken... It fixed up and all of a sudden I remember actually looking at my body being like 'whoa'... and all of that worry and that anxiety, that fear went all the way down."
For many high achievers, substances, workaholism, or other addictive behaviors initially seem to enhance performance rather than hinder it—creating a dangerous illusion that these dependencies are actually helping rather than hurting them.
The Progressive Nature of Addiction
Adam explains how addiction follows a predictable pattern with serious implications:
"Alcoholism addiction is a disease... It's progressive, right? It gets worse over time. It's chronic, right? So it's always there. It's primary, not secondary... And it's fatal. Those four qualifications are a medical disease. You take one of them away, it's a disorder, and that's bad enough."
This progression from functional dependencies to serious addiction is particularly relevant for high performers who often excel at hiding their struggles. The capacity to maintain external success while internally unraveling is a hallmark of high-functioning addiction that makes it especially dangerous.
The Hero's Journey: A Framework for Transformation
From Rock Bottom to Rebirth
Adam's personal transformation began with what he calls "the line in the sand"—July 14, 2006, when he recognized his alcoholism and addiction had progressed beyond unhealthy habits to something life-threatening:
"On that journey to getting clean and sober... I had to let go of an old version of me. I had to let a version of me die. But a new version of me was born. And I did not know all these gifts and skills and talents that I had locked up inside of me."
This hero's journey, inspired by Joseph Campbell's work, forms the foundation of Adam's coaching approach. He guides clients through the same stages of transformation he experienced himself—separation from old patterns, initiation into new ways of being, and return as a changed person with gifts to share.
Building a Common Language
A critical part of Adam's approach is creating a language that resonates with each client:
"If you and I were together right off the bat, our common language is going to be our faith, right? What we believe God is, who we believe God is, and our families. But if you're meeting somebody and they're not even into that but they're this huge New England Patriots fan... you've got to understand to speak to them and learn their language."
This personalized approach ensures that transformation doesn't feel like an external program being imposed but rather a journey tailored to the individual's existing values and interests. By meeting clients where they are, Adam creates a foundation of trust and resonance that supports deeper work.
The Power of Admission: Finding Strength in Surrender
Embracing Powerlessness as a Path to Power
Perhaps counterintuitively for high achievers, Adam emphasizes that true power often begins with admitting powerlessness:
"When you admit you're powerless over it, you get all the power in the world because now you're asking for something greater, more divine, more powerful to help in that behavior."
This paradoxical truth—that strength comes through surrender—is central to both addiction recovery and spiritual practice. For individuals accustomed to controlling every aspect of their lives, this shift represents a profound reorientation that often unlocks previously inaccessible resources and capabilities.
The Role of Spiritual Practice
Throughout the conversation, Adam emphasizes that addiction is fundamentally a spiritual malady requiring a spiritual solution:
"Alcoholism and addiction is spiritual. It's a spiritual malady, right? It's a spiritual disease... So if I have a spiritual disease, right... I need to replace that with a spiritual solution."
This spiritual dimension doesn't necessarily align with traditional religion but does involve connection to something greater than oneself:
"Even if you're not a believer in God and you need to say the universe, you need to say divine, you need to say invisible forces... There's so much energy around you that you can't understand, but you can learn."
By cultivating this spiritual dimension, high performers can access deeper sources of motivation, guidance, and support that sustain them through challenges and temptations.
Practical Strategies for Sustained Transformation
Replacing Rather Than Removing
When addressing addictive behaviors, Adam advocates for replacement rather than mere removal:
"I definitely believe in replacing... With every client, you do have to replace it, and that's where that common language comes in because I need them to replace it with things that are going to fulfill them."
This might involve reconnecting with dormant interests or developing entirely new practices:
"If you wanted to always learn to play guitar, or if you really wanted to paint or draw something... We're going to have to do things that you haven't done, and we're going to have to be a kid again... not judge ourselves. And it's going to be okay to make mistakes."
Maintaining Balance Through Perspective
For high achievers prone to obsession, Adam offers an exercise that helps maintain perspective:
"I have them pick somebody they really, really love the most... I want them to write a letter to them, one 20 years from now, but they continue behaving exactly like this—driven, obsessive compulsive—and everything that they missed."
This future perspective helps clients see the long-term consequences of their current patterns:
"Let's say you obtain every goal. You just kept checking them off the list, right? But who's going to want to celebrate with you 20 years from now? Who's going to want a part of that? Who's going to want to be on your yacht and your jet and your this and your that? You don't have anybody with you."
By anchoring decisions in relationships and values rather than achievements alone, high performers can maintain the balance necessary for sustainable success.
Conclusion: The Journey to Wholeness
Transformation from addiction to high performance isn't a linear path but rather a continuous journey requiring ongoing commitment, spiritual practice, and community support. As Adam emphasizes, "It's not going to be perfect overnight... But you keep going."
The integration of mind, body, and spirit forms the foundation of Adam's approach, recognizing that true high performance encompasses all dimensions of human experience. By addressing addiction at its spiritual roots while providing practical tools for daily living, The Hero Project offers a comprehensive framework for transformation.
Perhaps most importantly, Adam reminds us that this journey shouldn't be punitive but joyful: "My job is not to just make it entertaining, not just to make it educational, but also to make it enjoyable. My clients and the people I work with should have a good time. This should not be a punishment. This is a gift. This is an opportunity."
By reframing recovery and high performance as gifts rather than burdens, Adam invites us all to embrace our own hero's journey—not just to overcome addiction but to discover the gifts that lie on the other side of our greatest challenges.
Want to Scale Your Coaching Business with AI, Sales, and Systems?
Watch a 15-minute workshop to discover how to grow your brand, attract clients, and scale using AI, automated sales, and marketing strategies while building a media team for maximum leverage.