One Offer, One Channel: The Simple Setup Behind A 20 Hour Week

When I talk with coaches, consultants, authors and agency owners, the same thing gets in their way over and over. They have a million ideas and a million offers. They are coaching, running an agency, trading online and dropshipping all at once.

Here is what I want you to do instead. Stay focused on one key offer, one key acquisition channel and one key nurture channel. If you get those three right, you can grow. The hard part is saying no to everything else. I had to learn that the hard way.

This is how I set things up, and how I would do it if I had to start over.

Start With The Offer

If your offer is not right, your content will not land and your ads will not land. You need an offer that punches through the noise and makes people lean forward. Once you have that, then we look at acquisition, and then the nurture content that builds your authority.

Pick Your Nurture Platform

Go where most of your clients already live. If you have a corporate offer, I would lean on LinkedIn, because that is where a lot of corporate professionals are. For most online businesses, I teach Instagram and Facebook. For a consumer offer, TikTok can work well.

Mine is Instagram. I cross post on the other platforms, but Instagram is my biggest driver. Pick one and make it your main focus.

Keep Acquisition Simple

Follower ads and retargeting ads are a simple way to set things up. If I were starting over, I would look at workshops or challenges to bring people in. I would be careful with running a free group, because it can take more time than it gives back.

Just choose one simple acquisition funnel, pair it with your one nurture channel, and point both at your one offer.

Hire An Executive Assistant First

Anything you do on a repeated basis, in your life or your business, is something you can get help with. My assistant helps with things like haircuts, dentist and doctor appointments, kids appointments, travel, car registration, bills, updating a card, insurance and researching trips.

Pair that person with AI and they can do even more. AI cannot call the dentist for you yet, at least not that I have seen, so it still takes a person.

When you have a dozen tabs open in your head, the weight of it all creates stress and overwhelm. Handing those tasks off makes you a better leader and a better person.

Document It With The Camcorder Method

I learned this from Dan Martell. Screen record yourself doing a task in Zoom or Loom, and talk through what you are doing. Then give that recording to AI and have it create a standard operating procedure and a checklist.

Now your teammate can watch how you do it and follow the steps. You just double check their work.

I also build context files. Ask AI to interview you with questions about your life and business, and save the answers. When you or your assistant upload those files to any AI tool, it already knows who you are and gives you much better answers.

Plan The Ideal Day First

To keep my week to around twenty hours, I front load it. I start by naming my ideal day. What would I do if I only had one day left?

For me that means reading the Bible, spending time with my wife and kids, journaling, reading books, exercising and doing some fun things. I batch those in first. In this season my wife and I homeschool our kids, so I wake up early, do my key things, and spend a few hours with the family in the morning.

Then I keep the content simple. A weekly video, some reels each day and some stories. I batch coaching calls. I do not take sales calls anymore. Acquisition gets its own time, like a weekly workshop, and conversations in the DMs can be carried by people on your team.

Do Not Overbuild

The tools do not have to be complicated. I have seen people do seven figures with no website. Back when I coached marketing agencies, people would spend two or three months on pricing and their website before they talked to a single customer. That delay will kill a business.

If you have no clients, about 95 percent of your time should go to acquisition. When you talk to more people, you learn what they want, and the pricing and packaging sort themselves out.

Here is roughly what I use:

• AI tools like ChatGPT, and I have used Claude a lot in the past.
• Kajabi as my all in one platform. GoHighLevel is another good one.
• Riverside to record and edit podcasts and content. Others use CapCut or Descript.
• Canva for graphics and slides.
• Google Workspace for email, docs, team dashboards, chat and meetings.
• The Profit First method for how money moves, with Relay for banking and Gusto for payroll.

My hiring order would be an executive assistant, then an appointment setter, then a social media manager, then maybe a bookkeeper.

One offer, one acquisition channel, one nurture channel, simple systems and a small team. Keep it that simple and you leave room for the parts of life that matter most.