How a Coach Built a 70% Close Rate Without Hard Selling (Case Study) The Nathan Newberry Show 071

Discover how Jeremy Pogue scaled to $200K/month spending only $3K on ads using the Double Diamond Framework. Learn the counterintuitive approach to high-ticket client acquisition that's transforming coaching businesses.

Featured Snippet: The Double Diamond Framework transforms limiting beliefs into empowering ones through a two-step process. First, eliminate existing limiting beliefs about success and marketing. Then, install new empowering beliefs that inspire action. This psychology-based approach led to a 70% close rate and consistent $200K months.

Most coaches are phenomenal at what they do but horrible at marketing. This isn't just an opinion - it's the reality that Jeremy Pogue discovered while building his coaching empire. While most chase viral content and random leads, Jeremy developed a system that generates $200K months spending only $3K on ads. Here's the framework that's changing how coaches think about client acquisition.

Table of Contents:

• The Problem with Traditional Coaching Marketing

• From Parent's Basement to $200K Months

• The Double Diamond Framework Explained

• Implementation Strategy

• Case Study Results

• Key Takeaways

• Next Steps

The Problem with Traditional Coaching Marketing [00:00-04:20] The coaching industry faces a fundamental challenge: exceptional coaches struggle to attract high-quality clients consistently. Most resort to:

• Creating viral content without intention

• Chasing unqualified leads

• Using high-pressure sales tactics

• Spending excessive money on ads

This approach leads to:

• Inconsistent revenue

• Low-quality clients

• Burnout from constant content creation

• Poor conversion rates

From Parent's Basement to $200K Months [04:20-09:08] Jeremy's journey started in his parent's basement with "no money, no income, no idea what I wanted to do." Within months, he:

• Made his first $1,500 from a cold call

• Developed a LinkedIn strategy that worked

• Signed 8-9 clients consistently

• Discovered the psychology of high-ticket sales

The Double Diamond Framework Explained [23:32-27:36] "Your current audience has a set of beliefs at the top of the diamond... but those beliefs are usually limiting beliefs that are preventing them from taking action."

The framework consists of two phases:

1. Belief Elimination

• Identify current limiting beliefs

• Create content that challenges these beliefs

• Guide prospects to neutral ground

2. Belief Installation

• Introduce empowering beliefs

• Show proof of possibility

• Inspire action through evidence

Implementation Strategy [27:36-32:23] Jeremy's approach combines:

Instagram Strategy:

• Daily content posting

• Regular story updates

• Client win showcases

• Direct message engagement

YouTube Strategy:

• Deep-dive value content

• 20-40 minute detailed training

• Long-term nurture approach

• Evergreen lead generation

Case Study Results [32:23-37:12] The system delivered remarkable results:

• $50K in first 5 weeks

• 70% close rate consistently

• Scaled to $200K/month

• Only $3K monthly ad spend

• 40-60% current close rate with team

Key Takeaways:

1. Quality Over Quantity "Garbage in, garbage out - if you have garbage coming through the top of your funnel, you're only going to talk to garbage people on sales calls."

2. Platform Synergy "Instagram is wide but shallow, YouTube is narrow and deep."

3. Belief Transformation "We have to work at chipping away and destroying those beliefs before we can install new ones."

4. Systems Over Virality "I'm not great at making viral content... and I can't rely on that."

Next Steps for Implementation:

1. Audit Your Current Marketing

• Review content intention

• Analyze lead quality

• Assess conversion rates

2. Apply the Double Diamond Framework

• Map current audience beliefs

• Create belief transformation content

• Build proof-based marketing assets

3. Optimize Platform Strategy

• Daily Instagram presence

• Weekly YouTube content

• Direct message engagement

Book a Strategy Call: Ready to implement the Double Diamond Framework in your coaching business? Book your strategy call here: https://bit.ly/perform-to-transform

Watch the Full Episode: https://youtu.be/EvNmUISvGIs

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About the Author: Nathan Newberry helps elite business owners implement AI in sales, marketing, systems, and models to build rapidly successful brands. He specializes in helping founders implement Sell By Chat strategy to buy back their time and double their revenue within 6 months using his Elite Sales Model.