Your Homepage Is Failing You (Here's Why) ft. Brandon Leibowitz

Most owners treat the homepage as the whole website. That is the problem.

Brandon Leibowitz has been doing search engine optimisation for years, and I wanted his read on where it fits now that everyone assumes social media is the only thing that matters. Especially with AI in the mix, this is the step most people skip.

ONE PAGE CANNOT RANK FOR EVERYTHING

A page loses relevance after roughly three to five words worth of keywords. That is the mechanic behind everything else he said.

So a dental practice does not get one page. It gets a page for teeth whitening, a page for cavities, a page for braces, a page for each thing it wants to be found for. More pages means more terms you can genuinely compete on, because each page gets to be about one thing.

And a page needs real text on it. Google has to be able to read and understand what it is looking at. A beautiful page with barely any words gives it nothing to work with.

MOST SITES WERE NEVER SUBMITTED TO GOOGLE

This one comes up constantly, and it is the cheapest thing on the list to fix.

People build a site on a template platform, publish it, and never submit it. The site exists and nobody knows, including Google. The same owners create pages without ever setting a title or a description, so nothing ranks even when the content is good.

Brandon's line on it is blunt. Building a nice website is great, but if nobody knows about it, it does not do much.

BACKLINKS ARE WHERE PEOPLE GET THEMSELVES IN TROUBLE

Backlinks are clickable links from other sites pointing at yours, and they still carry weight. They are also where people try to game the system.

His caution is quality over quantity, everywhere. Low quality links built at volume are a risk, not a shortcut, and the same applies to content. Do not generate hundreds of pages with AI and expect it to hold up.

NOT EVERY BUSINESS NEEDS THE SAME THING

He is careful about blanket advice, which I appreciated.

A Google Business Profile matters for a local business. A national business with no local presence does not need one, and neither does an ecommerce store without a storefront. SEO is different depending on what you are actually trying to be found for.

That is the honest version of this work. Fewer universal rules, more matching the approach to how your customers actually look for you.

THE TAKEAWAY

If your site is one page trying to say everything, it is competing for nothing. Build a page per thing you want to be found for, put real words on it, make sure Google has actually been told it exists, and be careful about who you let link to you.