From Marvel Executive to Pilates Empire: How Amy Jordan Built a High-Performance Business by Prioritizing Purpose Over Perfection

When you think of a high-performance entrepreneur, what comes to mind? For many, it's the image of constant grinding, pushing through exhaustion, and sacrificing everything for success. But Amy Jordan, founder of Wunderbar Pilates, has a different perspective: "High performance means that you are thriving and not surviving."

In our latest podcast episode, Amy shares her remarkable journey from Senior Vice President at Marvel to revolutionizing the Pilates industry with 11 nationwide studios and innovative fitness equipment. Her story isn't just about business transformation—it's about discovering what truly matters in both leadership and life.

Key Insights from Our Conversation:

The Evolution of Excellence

Before building her Pilates empire, Amy spent 12 years in entertainment, culminating in a prestigious role at Marvel. While the position was "super glam," as she puts it, something was missing. "It was just not the job that was filling my soul," Amy reveals. This realization led her to take a leap into entrepreneurship, starting with a single Pilates studio in Montrose, California.

Innovation Through Fresh Eyes

Coming from outside the Pilates industry gave Amy a unique advantage. "I choose to look at it as I am deeply inspired by the work Joseph Pilates did, but I'm going to bring it into the future and make it better," she explains. This mindset led to the creation of the Wundaformer, a patented piece of equipment that combines four Pilates machines into one, demonstrating how fresh perspectives can revolutionize traditional industries.

The Power of Letting Go

One of the most powerful lessons Amy shares is about releasing control. After battling and beating cancer in 2020, she gained a new perspective on leadership and delegation. "Everything goes through the filter of was this worth that fight?" This experience taught her to trust her team more fully, leading to better results than she could have achieved alone.

Building Sustainable Success

Amy's approach to high performance includes:

• Block scheduling for maximum productivity

• Daily goal review for focused action

• Intentional movement for mental clarity

• Building strong teams through trust and delegation

• Prioritizing impact over perfection

The Human Side of Business

Perhaps most refreshing is Amy's perspective on what matters in business and life: "The least interesting thing about any of us is our exterior and our appearance." This philosophy extends to how she runs her studios, focusing on helping people thrive from the inside out.

Practical Takeaways for Leaders:

1. Trust your team: "They're doing incredible work. They're doing better than I could for most of it."

2. Structure creates freedom: Block scheduling and clear boundaries lead to better productivity

3. Movement matters: "If you don't move it, you're going to lose it."

4. Follow your passion: Find work that "doesn't feel like work because you love it"

Why This Matters For You

Whether you're a seasoned entrepreneur or just starting your journey, Amy's insights demonstrate how combining passion with purpose can create sustainable success. Her story shows that true high performance isn't about pushing harder—it's about working smarter and leading with intention.

Looking to Transform Your Business?

If Amy's story resonates with you and you're ready to implement systems that scale your impact while buying back your time, let's talk. I help elite business owners implement AI in sales, marketing, systems, and models to build rapidly successful brands. Using my Elite Sales Model, founders typically double their revenue within 6 months while reducing their hands-on time.

Schedule a strategy call here!

Remember Amy's words: "Movement heals." Whether in business or life, taking that first step toward change could be the beginning of your own transformation story.